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Home equity is more than a loan—it’s a financial lifeline. In this episode, Coviance’s Betsey Vold and Laurie Flanders from Strum Platform explore how credit unions can use home equity as a strategic growth engine.

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They discuss real-world insights on using data for better targeting, educating internal teams, and shifting the narrative from “just another loan” to a member-first financial tool.

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In this episode you'll find:

• Data-backed strategies to identify and engage equity-rich members
• Why proactive marketing beats waiting for members to walk in
• How internal team training fuels external growth
• What’s ahead in home equity trends and borrower expectations

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